How to Effectively Promote Your Art on Pinterest

Pinterest emerged in the era when other popular social media platforms were rapidly developing. It has always been a place for people to search for creative ideas and get inspired by beautiful artwork. Art marketing specialists, creative professionals, and artists on Pinterest see it as a place to promote your artwork for free. In this article, you will discover the ways for selling art on Pinterest and other ways to market your art.

How to promote your artwork on Pinterest?

The company that developed Pinterest positions this online platform as “the visual discovery engine”. This means that it resembles Google in its purposes both for users and publishers. The inspirational vibes for conventional users coexist with millions of ideas for artists on Pinterest.

As a user, you might have already discovered all the privileges Pinterest provides. To take full advantage of Pinterest as an artist or a marketing specialist, you should learn more about the options it provides for creators.

Having an account on Pinterest is essential for creators and art marketing specialists as it provides lots of options for art promotion. So the first step is to get registered on Pinterest using your Facebook account or an email, whichever is preferable for you. Remember that artists on Pinterest tend to attract more viewers and more potential clients who are going to buy their art objects as a result.

After having created an account, artists on Pinterest post abstract art objects and create Pinterest photos via pins on boards. The user interface on Pinterest is simple, so you would easily find how to create your pin. Also, you will be able to create a board or several boards for various topics. You can also make them original with the help of different photo retouching services like this. Creative and stylish pins will help you to engage more followers and potential customers.

Along with creating personal pins for selling art on Pinterest and showing your creativity to the world, you can also save other pins to your profile. This will demonstrate a better idea of your creative personality and your art preferences.

Selling art on Pinterest in 2022

Even though Pinterest is not a dedicated platform for selling art objects on it, there are multiple ways how you can promote your art there. However, Pinterest appears the best marketing tool where you can promote your art for free.

While creating your pin on Pinterest, there is an option to integrate the works from your website or upload an image. In the first case, users will be able to visit your website immediately and proceed with the purchase from there. In the second case, you can provide more details about yourself as a creator in the description box. There you might include your Shopify store link, for instance, or insert your Instagram account profile name.

Other ideas to market your art

Even though Pinterest is a platform dedicated to sharing creative vibes with the world, there are also other ways how you can promote your artwork online. The most effective marketing tools for that are Instagram, Etsy, Artsy, Amazon, and some other online shops and social media platforms.


Artsy is a marketplace dedicated to artists where they can post and sell their paintings. Artists should consider it as a great place to post their creative works and reach the global market easier.


This platform includes a wider spectrum of creative sectors, though it is primarily focused on handmade and vintage items. Etsy is a perfect place for those who want to sell their artwork easily.


This social media platform is used for various purposes, including art marketing and promotion. Check to discover powerful tips on how to promote your art using Instagram.

Nancy P. Howard has been working as a journalist at the online magazine in London for a year. She is also a professional writer in such topics as blogging, SEO and digital marketing

Read more helpful art marketing articles on our Fusion Art blog.

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