With nearly two billion monthly active users, YouTube has achieved status as the second largest search engine on the planet. Seeing your art business on YouTube as a marketing channel is more than just a powerful and effective way to get noticed. It's a wise long-term investment. The best art businesses learn from the past, sell their future, and set themselves up for success by building relationships with prospective clients and customers before they have even opened their doors!
So, how do you get started? Here are the top five reasons why you should promote your art business on YouTube:
It's completely free
Starting with YouTube will never require a single cent. In fact, YouTube is one of the most popular websites on the internet, so there's a good chance that anyone who is interested in your art business will stumble upon your channel at some point. The best part? You can customize your own page by changing its background color and uploading your logo — for free! And if you want more customization options, then you can upgrade for a small fee.
YouTube is easy and fun to use
If you've never used YouTube before, don't worry! It's pretty simple to get started. All you have to do is create an account and then click "Create a video." From there, you can upload your video and customize it however you like — add captions, titles, and descriptions; choose how long the video should play for; add music; etc.
Annotations are another great feature of YouTube videos. These are the little text boxes that appear on your video. You can add a call to action through annotations and encourage viewers to click through to another page (like your website or blog). And once your video is live on YouTube, you can customize its settings so that it appears in search results when people search for YouTube video ideas related to yours.
You can use YouTube to sell your art
According to a recent survey, more than 70% of people who watch YouTube regularly are influenced by the content they see on the platform. Therefore, you have a great chance to sell your art through your videos. If you want to promote specific pieces or collections, ensure they're featured in at least one of your videos.
Furthermore, you can use videos to tell a story about your artwork. For example, you could create a video that shows how you collect materials and how they're transformed into finished pieces of art. Seeing the art in action allows potential customers to gain a better understanding of the creative process.
Making videos requires no special equipment
Most cell phones have high-quality video capabilities, and you can use these to create short videos that show off your art. If you want to make longer videos, then you may want to buy a cheap digital camera or webcam.
Smartphone apps are also available to record videos and edit them on your phone. You don't need to be an expert at using video equipment or software; make sure that your videos are clear and easy for people to understand.
Videos provide good opportunities for back linking and link building
Back linking and link building will help your website rank higher in search engines. Use video as a way to attract attention from search engines. Videos are more likely to be shared on social media sites and blogs than static images, so they can help you get more backlinks and SEO juice.
Search engines are more likely to index and rank videos than other types of content, so if your video gets many views on YouTube, it will also get crawled by Googlebot.
YouTube is a place to share and discover videos. Artists of all styles can upload their work and promote it on YouTube, reaching their fans and potentially reaching new viewers, buyers and collectors. YouTube has a community aspect to it, allowing artists and fans to interact through comments, likes, and sharing of channels and videos. This can help build a unique community for each artist's fan base.
It doesn’t matter if you are a new, emerging or professional artist, if you are a professional artist and your objective is to engage with potential clients via your channels and leave good impressions, then you must make some serious considerations about using YouTube as one of your predominant promotional tools. After all, YouTube is generally fast becoming the modern means by which most artists choose to interact with their clients.
Read more helpful art marketing articles on the Fusion Art blog.
Gerlie Custodio is an SEO Outreach Specialist at VEED. She shares her tips and knowledge about digital marketing and other related topics. Aside from her work, she enjoys reading books and traveling.
Fusion Art, LLC
Santa Fe, NM